Books

I have just dinished of readyng a wonderful leadership story, the book is called The Sackletons Way its based in real life happenings, real testimonials and real biography of a famous antartic explorer, Sir Ernest Shackleton lived between lived from 1874 to 1922 and had been one of the most famous antartic explorers of the time. The book doesnt't only speak about the life of this men, but it focus specially in the leading skills of this great men who was able of the impossible and after 2 years of the sank of their ship he managed in taking back home all his men a live and full of moral. I personally recomend this book very strongly to those that are interested in leadership and maybe also to those that are pesimist and they dont see the point in trying what seems imposible.

Another book that I'm reading at the moment is The Guerrilla marketing handbook and I think it should be a must to all of those that are studying business and more exactly marketing, but this book is not only woth reading for students, every single person that have a company, a business a small shop... should read this book. The book doesn't focus, as the common books, in theorical marketing but gives much more importance to the real life examples, giveing a lot of ideas and tips to save money advertiseing but giveing some therorical knowledge at the time. As I said it should me a must for every company and in every business school.

Mikel