An example

Last day we were told to write all our frustations and fears about the project in a board, and after that Nic say us that we should answer those questions with a optimistic point of view, I must say that we havent done it... I think that is a really hard work that if we finally achieve to de it is going to be very beneficial for ourselves in the future, but I think that we still need some help to reach that point.

Talking about it, Miika a guy that learns in Intotalo tells us one of his experiences, last year there was a competition between different groups in Intotalo about selling socks, the thing was that the socks were hand maded and were really expensive 45€ a pair. Who was going to buy a 45€ sock? at the beggining they did it really bad, they coudn't sell any sock but then they thought that was impossible to sell only a sock for so much money and they stop to think what kind of added value could they see in those socks to sell them.

In this way they came up with an idea, the socks were hand make by grandmas all around Kainu, and they thought that that idea might work, so they stert to develop it and they achieve to create the feeling that the one that was buying the socks was not only buying a pare of hand made socks but was helping to those gandmas to keep the happines in life and the feeling of feel useful.

So they start to sell that idea that was behind the socks and finally they won the competition selling over 100 pair of socks which create an income of 4,500€!!!!!

With this real live story, I meant that if you are going to sell a product that is not the cheapest or the best in the market the most likely situation is a failure in your try, but if you are able to sell more than a product, an ilusion, a feeling, a state of mind and you reach the right audience, you can be amazingly succesful.

Mikel